Why the name is Egamroom
The name did not come from this. It came from a game room: a place to sit down and play. The plan was to build something for people who game.
That project never happened. The name stayed, and over time it turned out to describe what we do now better than what it was going to be then.
Showing up is a game with rules
When someone in your town pulls out their phone and searches for the services you offer, the best business does not come up first. The one that plays the rules best comes up first.
Google publishes those rules, and there are three:
- Relevance. How well your profile matches what the person searched for. This is where your category decides more than you would think: the wrong one keeps you out of entire searches.
- Distance. How far you are from whoever is searching. If they do not share their location, Google estimates it.
- Prominence. How well known your business is. Reviews and ratings carry weight here.
None of this is a secret. It has been in Google's own help pages, in the open, for years. And still most businesses in the county have the wrong category, no service area set, and reviews nobody answers.
They are not playing badly. They do not know they are playing.
Your competition is not better
When a business like yours comes up first and you do not, the reason is almost never that they run a better shop. It is that their profile is filled in, the category is right, they post now and then, and they answer their reviews.
A nicer website does not fix that. Somebody checking on it does.
That is what the "room" is for
A room is a place where somebody is.
Showing up on Google is not something you finish. Your competition opens new listings, your customers leave reviews nobody replies to, Google changes how it lays out results, and you start working in a town your website says nothing about.
All of that happens while you are doing your actual job, which is what you should be doing. Somebody has to be watching the board.
That room is ours.
And the "e"
That one did not change. It still stands for digital, which is where your customer decides who to call, about three minutes before calling them.