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What a website costs a small business in Texas

By Arian Cruz7 min read

What a website costs a small business in Texas

A small business website in Texas costs somewhere between $350 a year and $15,000 up front. Building it yourself on Wix sits at the bottom of that range. A freelancer usually charges $2,000 to $5,000, and an agency $5,000 to $15,000.

That first number is the one everybody asks about, and it is the smaller part of the bill. What you pay every month after launch, and what that money actually buys, decides whether the site ever makes your phone ring.

Here are the 2026 prices, and the three-year math for each option.

Three ways to get a website, and what each one costs

Build it yourself on Wix

We'll use Wix as the yardstick. The Light plan is $17 a month and works for a simple information site. If you want online booking or to take payments, you need Core at $29 a month. Both are billed for the whole year up front, so Core is a $348 charge on day one. Paying month to month raises it to $36 (Website Builder Expert).

The real price here is your time. Somebody has to write the pages and take the photos. In a small business, that somebody is usually the owner, at night.

Hire a freelancer

A fair price for a small business site from a freelancer is $2,000 to $5,000. Quotes for a 5 to 10 page site run anywhere from $1,500 to $8,000, and hourly rates go from $40 to $150 (Project Cost Estimator).

Most freelancers build on WordPress. A $1,500 freelancer and a $5,000 freelancer are selling very different things, so ask to see sites they built for businesses like yours.

Hire an agency

Agencies charge two to three times what freelancers do. For a small business site, a fair agency price is $5,000 to $15,000, and that money pays for a whole team instead of one person (Project Cost Estimator).

If you run a roofing company in Angleton and need six pages and a contact form, that is more team than the job needs.

The costs nobody puts in the quote

The quote covers building the site. These show up later, on your card statement:

  • The domain. Wix gives it to you free the first year, then a .com renews at about $21 a year.
  • A business email like you@yourbusiness.com. Google Workspace is $6 a month per person, and no Wix plan includes it.
  • Apps and plugins. On Wix, the ones that aren't free run $3 to $20 a month each (Website Builder Expert).
  • WordPress upkeep. Someone has to install updates and security patches and keep backups. A basic maintenance retainer for that costs $200 to $500 a month, or $50 to $100 an hour if you only call when something breaks (Project Cost Estimator).

Leaving costs money too, even though no quote lists it. A Wix site can't be exported to another platform, so switching means building it again from zero. And if a freelancer registered the domain in their own name, getting it back depends on them answering your calls.

Before you pay anyone, ask whose name the domain and the hosting account will be in. If the answer isn't yours, keep looking.

What three years of each option costs

Over three years, a do-it-yourself Wix site is the cheapest in dollars, at about $1,090. The options that cost more are paying for different kinds of work, so read the fourth column before the last one.

OptionUp frontEvery monthWhat the monthly pays for3-year total
Wix Core, you build it$0$29 (billed $348 a year)The builder and hosting. You do the work.about $1,090
Egamroom, brand and site$2,600$0 (domain about $12 a year)Nothing. Hosting is free.about $2,640
Agency$5,000 to $15,000Quoted separatelyDepends on the contract$5,000 to $15,000, plus upkeep
Freelancer, WordPress + basic maintenance$2,000 to $5,000$200 to $500Updates, security patches, backups$9,200 to $23,000
Egamroom, brand and site + monthly plan$2,000$600Local SEO, a page for every town, four posts a month, reviews answered in both languages and a reportabout $23,640

The Wix total includes the domain renewing at about $21 a year after the first. The freelancer total leaves out hosting and the domain, which vary by provider. Sources: Website Builder Expert, Project Cost Estimator, our own pricing.

The last two rows land near the same number, and that is where the question lives: what does the monthly fee buy. On a WordPress retainer it buys updates, patches and backups — your site is just as invisible at the end of the three years. On ours it buys marketing work: showing up in more towns, posts every week, reviews answered, and a report that says where each call came from.

That is why the fourth column comes before the last one. Always ask what you would pay on top of maintenance for somebody to work on getting you found.

What makes a site pay for itself

For a local business, a website pays for itself in phone calls. Those calls depend on four things, and the build price tells you nothing about any of them.

Speed on a phone comes first. Visitors are 90% more likely to leave when a page takes five seconds to load instead of one (Google/SOASTA, 2017). We wrote about why most local sites take four seconds and what each second costs.

Then there is the Google profile. A lot of people in Lake Jackson or Clute will never type your web address. They search, look at the map and call from there. Two of the three rules that decide who shows up on that map live in your profile, and a new website doesn't touch them.

A page for each town you serve helps you show up when someone searches "plumber Freeport" instead of just "plumber". And a Spanish version reaches the 32% of Brazoria County that is Hispanic (U.S. Census Bureau), a group almost no local business speaks to in its own language.

When a quote lands on your desk, ask four questions:

  1. How fast does it load on a phone, and can you show me?
  2. Whose name will the domain and hosting be in?
  3. Who keeps my Google profile up to date after launch?
  4. Is there a Spanish version, and who writes it?

What Egamroom charges, and why

The brand and the site from us are $2,600 on their own, or $2,000 when you add any monthly plan. It goes live in one week. Your Google profile, and a page for every town you serve in English and Spanish, come with the monthly plan.

Hosting costs $0. The site is built as static files served from a global network, so there is no server to rent and nothing for us to charge you for every month. You pay about $12 a year to renew the domain, straight to your registrar.

Each monthly plan pays for marketing work you can see in the report:

PlanPer monthWhat we do every month
Local SEO & social$600Your profile kept current with reviews asked for and answered in both languages, a page for every town you work in, four posts a month on Facebook and Instagram, unlimited edits and a report of calls and searches
Local SEO, social & ads$1,000All of the above, plus Google, Meta and TikTok campaigns in both languages and a report of what each ad brought in

The site and the ad account stay in your name. Ad money goes straight to Google, Meta or TikTok and never passes through us. If we ever stop working together, you take all of it with you. The full pricing is published, down to the last line.

Got a quote from someone else? Send it over and we will tell you what it covers and what it leaves out. Write to us or call +1 (979) 480-1490.

Questions we get about website prices

Can I get a business website for free?

You can build one on Wix's free plan, but it shows a Wix ad banner at the top and the address looks like yourname.wixsite.com. You can't connect your own domain on it. For a business, that costs you more in trust than the $17 a month it saves.

Why do some quotes include hosting and others charge for it every month?

It depends on how the site is built. WordPress runs on a server that has to be rented and patched. A static site is a set of files that a content network serves for free, so there is nothing to rent.

Is a $500 website worth it?

It can be, if it loads fast on a phone and the domain is in your name. Ask those two questions before you pay. A cheap site that takes six seconds to load loses the visitor before they see your prices.

Do I still need a website if I have a Facebook page?

Your Google profile has a spot for a website link, and a Facebook page can't give you a page for each town or control how fast it loads. Keep the Facebook page. Use the website for the searches Facebook doesn't show up in.

Sources

  • Wix Pricing 2026, Website Builder Expert, updated September 15, 2026
  • Web Design Pricing 2026, Project Cost Estimator, reviewed September 17, 2026
  • Egamroom pricing
  • Bounce rate: Google/SOASTA, 2017. Population: U.S. Census Bureau
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